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Manage tasks, teams, and projects all in one workflow.
Jixee's primary goal was to simplify team's workflow for any project, with a core focus on bridging projects, tasks, teammates, and tools together into a single intuitive user experience.
Project Team
Eric Norton | CTO
Engi
We were an agile startup team that built a product to help other teams build products more efficiently. Responsibilities include branding, marketing, product design, UI/UX design, product development, QA, A/B testing and CI/CD.
We were a
The Challenge
Business Objectives for the App Store
- Easy to buy, sell, and use
- Seamless search, filter, and comparison for the right solutions
- Trust and confidence building with social proof and feedback
- Convenient, hassle-free trial and purchasing experience
- Behavior data analytics to drive better audience insights, matching, and relevant recommendation experience
The Big Data venture requires additional scenarios to augment the recently completed scenario library. These scenarios will target the media vertical and will help decision-makers to understand how they can include ADP data to maximize their online and offline marketing efforts.
The solutions being offered to this audience include the ADP raw data set, Real Income PeopleFlow, Real Income Location Insights, CompStandard
We will measure the success of this asset by its ability to move prospective customers from the NDA and initial meeting stage of the sales cycle to a signed and, potentially, paid POC.
The movement of prospective clients into this stage of the sales cycle will indicate that these assets enabled our sales channel to effectively articulate and illustrate how ADP data can help improve marketing efforts and drive increased ROI.
Scenario
- Optimization targeting for enhance ROI from Online/Digital Marketing
- SEM
- Online Display Advertising
- Offline
- Billboards
- Direct Mail
- list augmentation and focus
- Service Models
- Leverage ADP data to create look-a-like models to target online and offline audiences more effectively
- Offer development by geography
- What products to offer
- What prices to offer them at
- ADP data used to focus online based on Zip code
- Focus on the areas that include an advertisers target market
- Could provide an enhanced understanding of the products and offers that market is most likely to respond to
- Focus on the areas that include an advertisers target market
- Suppress geographies that do not include an advertisers target market
- Or, develop offers for different products/services for those geographies
- Leverage Garnishment data to enable greater depth of analysis and understanding of a target audience’s behavior and timing
- For example, an advertiser working in the travel or home improvement industry might want to target audiences at a time when they are anticipating receiving their bonus
The communication objective for this asset is education: how can ADP data be used to augment existing marketing efforts and increase efficiency and ROI? While relatively top-of-funnel, these slides will fall somewhere between the awareness and nurturing stages of the sales process.
From an awareness perspective we need to ensure that our audience understands that, while they might be already leveraging income data in their analysis and planning, that data is likely outdated, incomplete and inaccurate. In contrast, ADP data is relatively up-to-date, complete and accurate as it is derived from the aggregated and anonymized payroll information from the 20MM US employees whose payroll ADP processes. It is the volume of data that ADP brings to bear that makes our data-set unique.
From a nurturing perspective, we will need to educate our audience and enable them to understand the scenarios where leveraging this type of income data in the context of geography can lead to increased conversions and ROI based on more effective targeting of products and offers.
The target audience for this asset is anyone in the marketing and media industry that is involved in either acquiring, integrating, analyzing, or otherwise using data for the purposes of developing personas, creating offers and messaging and developing geo-based plans for deploying advertising or marketing efforts.
Job titles could include, but are not limited to:
- Media planner
- Media buyer
- Database Manager (or other related levels of tenure, such as director)
- Audience Development Manager (or other related levels of tenure, such as a director)
- Data Scientist
- Data Acquisition Officer
- Marketing Manager/Digital Marketing Manager (or other related levels of tenure, such as a director)
- Account Director (or other related levels of tenure, such as Account Supervisor)
- Vice President, Strategy (or other related levels of tenure)
