Curriculum Vitae
My career has taken me from multimedia design houses to development shops and interactive application start ups. I have found that my skill set best positions me to help grow digital agencies and technology start ups. To view or download a pdf version of my portfolio and resume click on the floppy disk icons.
Brand Identity
UI/UX Design
I believe that a great user experience is an experience that is not noticed at all. "User centered design means understanding what your users need, how they think, and how they behave and incorporating that understanding into every aspect of your process." - Jesse James Garrett
Splash Page The key to splash pages are to gain user conversions. This design is based on the natural eye gazing behavior of users. I was able to design a layout that increases user engagement by implementing a jixee branded call to action.
Landing Page: This design was built to display users high level team projects with the ability to easily source filter through workspaces. Each workspace tile displays six thumbnails of the most recently added content and a dynamic activity feed below it.
Work Space: The jixee workspace was designed to easily manage, collaborate and display dynamic content amongst teams. With the introduction of a high level task module and a timeline view display workflows are more effective then ever.
Fan Page: Fan pages are a brands first impression to users and a core element that sets the tone for all social media marketing campaigns. The eye catching billboard cover and profile photo are designed in unity with Hilton H Honors brand identity.
Custom Application: This application was designed as a mini site within Facebook. The app was a three month competition for the best little league coach of 2012. The user interface display was simple, to the point yet still in sync with Hilton H Honors brand identity.
Social Integration: A benefit of designing an integrated social media app is the ability to go viral within your networks. The features designed here were the ability to: like the brand, share stories, comment on content and engage in the competition to convert users.
Branding: The Rock City application has a contemporary interface to perk the user's interest on a historic subject matter. The unique navigation embellishment in this app is a representation of a relic and attraction of Rock City.
Features: Some of the best benefits in this app lie within the simplicity of having everything you need at your fingertips. Features here were a photo gallery, event updates, maps, tours & time schedules, as well as restaurants menus and admission tickets.
User Experience: My core focus was having an encompassing service supplied to the user. No matter if your a new, old or thinking-of-being a Rock City guest, this easy-to-use application makes your experience a more intimate one.
Fan Page: This profile design is ubiquitous to all Facebook profile sizes. The eye catching billboard cover and profile photo are designed in unity with Air New Zealand's brand identity to maintain a consistent brand awareness across all mediums.
Fan Gate: The Air New Zealand video channel social media application was designed as an incentive package for users to like there brand and gain access to view Air New Zealand television.
Video Channel: Once the user has liked the brand they gain access to all videos played on the Air New Zealand air line. This design is a simple headline banner consistent with the brand yet it serves as a "Call To Action" hyperlink to Air New Zealand's site.
Fan Page: Did I ever tell you the definition of insanity? Vaas did and with this fan page we let the world know of Vaas' pirates and Jason Brody's run-ins at Rook Island to perk interest in this amazing game.
Custom Application: This app served as a promotional trailer that can be viewed, shared and commented. The purpose of the design was to gain user traction and convert fans to pre-order the new Far Cry 3 videogame from Ubisoft
Social Integration: Some of the core features here were the ability to: like the brand, view and share the trailer, comment on content and most importantly, pre-order the video game in seven different dialects for all of Vaas' worldwide fans. That is insane.
Fan Page: The Left Coast Voter brand was concerted and delivered by myself and my team. LCV's entire online presence was built and expanded using Facebook which ended up being a wild success and received over 100,000 likes within four days.
Fan Gate: The Left Coast Voter social media application was designed as an incentive package for users to like the brand promote the democratic party and view the current proposition ballet for the 2012 election.
Informative Page: Once the user has liked the brand they gain access to view the current proposition ballet for the 2012 election. This design easily informs a democrat enthusiast from CA on the 2012 propositions up for election.
Art Direction
My passion for design has taken my career through many different roads, but the idea that drives my efforts most is... "Design, in its broadest sense, is the enabler of the digital era. It's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good." - Clement Mok
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